The Paris Olympics are an interesting opportunity to evaluate whether the various measures to make these events more sustainable are having an effect.
The evidence shows that, from a public policy point of view, with scarce resources, hosting the Olympic Games does not seem to be the best deal.
At first glance, it would appear that, in the short-term income statements, the Olympics do not seem to be a good investment for the host cities.
The institutionalization of sports makes it possible to be more efficient in identifying talent, maintaining facilities and taking advantage of synergies that atomized organizations would not be able to use.
Should we give more resources to elite athletes to increase the possibility of winning medals at the Olympic or Pan American games?
Investors find sports leagues and teams a lucrative, but scarce, investment opportunity.
Three trends dominate the evolution of the sports business, according to PwC.