Sports are increasingly attracting billion-dollar sponsorship deals. Major brands are investing significant sums to partner with teams, leagues and sporting events, allowing them to increase their visibility and connect with fans more effectively.
Investors from all over the world compete to take a stake in the colorful global soccer business
Qatari investment funds want to buy Manchester United
The take-off of this sport reflects the ability of social networks to popularize ideas that might initially be niche.