Does Pinduoduo sound familiar? This Chinese technology company is a Marketplace that connects agricultural producers with consumers and, according to the analysis of the 100 fastest growing technology companies (founded after 2005) carried out by the Boston Consulting Group (BCG), it is the fastest growing in the world, with an average annual growth in valuation of US$16.9 billion.

BCG's ranking shows some interesting trends. The dominant sector is software as a service for corporations (B2B Saas), with more than half of the 100 companies ranked. Most of these companies, 75%, are based in the USA. However, BCG highlights the strong growth of consumer-focused technology companies-such as the aforementioned Pindoudou, ByteDance, creator of TikTok, or the superapp Meituan-most of which are based in China.

Another business model that is beginning to stand out is O2O (online-to-offline), which B2C companies are beginning to adopt. The O2O model consists of identifying consumers in the online world and connecting them through different technological tools to make them buy in physical stores. Examples of this strategy include Amazon's purchase of the upscale supermarket chain Whole Foods in the U.S. and WalMart's purchase of Jet.com.

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