During the last version of the Superbowl in February-the American football final, which is the most watched television event in the world, with 112 million viewers this year-sevenof the nine car ads were for electric vehicles. EVs are now entering the market, and their momentum is now being redoubled by high gasoline prices. But the burgeoning EV market faces a B-side: there are not enough vehicles for the growing demand. According to Bloomberg, fewer than 2,200 Mustang Mach Es were available in the U.S. at the end of February, while VW had just over 1,000 ID.4 models and Nissan had fewer than 950 units of its Leaf model. The same was true for hybrids, such as Toyota's RAV$ Prime or Prius Prime models.

In part, the low availability of EVs is due to the same problem that affects the entire industry: the shortage of microprocessors. The result? The cruel law of the market. The shortage has driven up prices for both new and used EVs, with Rivian, for example, raising them by 17% to 20% in early March.