Answer: A

The United States ranked in 2020 as the country with the highest brand equity in the Brand Finance ranking (https://brandfinance.com/), reaching a value of US$23.7 trillion (millions of millions). It is followed by China, Japan and Germany. To compile the ranking, Brand Finance calculates a brand strength index based on three pillars: goods and services (tourism, market size and trade regulations), society (quality of life, corruption and cultural image) and investments (talent retention, use of technology, R&D, taxes and regulations).