From neighborhood stores to digital and omnichannel commerce, the history of retail reflects profound transformations in technology, consumer habits, and business models, according to an analysis by McKinsey.
It seems to me that we have been unfair with the July activity data. It is true that it was below expectations and that it represents the lowest positive variation since February, but we believe that there are some elements to highlight, something that has been particularly complex during the last time.
Consumers have shown significant resilience, but there are certain things that cannot be ignored, such as lower incomes and reduced savings.