The water crisis is one of the most complex challenges facing humanity. Y the agricultural sector, as by far the largest consumer of water (70% of total withdrawals), will have a fundamental role to play in this.

Several years ago, a Chilean Chilean technology firm, WiseConn, saw an opportunity to offer solutions for more efficient water use in agriculture. Their solution captures data from the fields and stores it in the cloud, making it available to farmers to manage irrigation. They started in Chile focused on fruit growing, from where they jumped to other markets with similar geographical conditions, such as California in the US, and some areas of Mexico, Peru and Spain. "Our objective is to give certainty to farmers," says Cristobal Rivas, co-founder of the company.says Cristobal Rivas, co-founder and CEO of WiseConn.

It has been a successful experience, to the point that in California they were able to outperform other technology companies focused on the same niche.

Now, WiseConn is gearing up for a big leap. It is in the midst of raising funding to take its technology to a large, Asian scale, as Rivas emphasizes, targeting new agricultural markets such as Brazil, Australia and Europe.. "It's not just about growth, this involves development," Rivas says. "We are dry in fruit farming, but this is just a niche; the rest of the market is not fruit farming."

The company is working on improving its product to cover that huge market. "This goal goes hand in hand with what we do," Rivas says., says Rivas. "Everything is being irrigated with automated systems; there is appetite in the market for these solutions."

WiseConn has been dedicated to the development of hard and soft technology since its inception. It combines hardware manufacturing with data storage and processing systems. "It is cutting-edge technology, but applicable to the Chilean reality and, at the same time, developed with a global vision."