The value of a brand is one of the main assets of a company. In some cases, its value exceeds the GDP of entire countries. Which brand is the most valuable in the world?

ANSWER

Amazon. The brand value of the U.S. e-commerce giant reaches US$299.3 billion (Chile's GDP was US$301.4 billion in 2022), followed by Apple (US$297.5 billion) and Google (US$281.4 billion). The top 10 of the ranking is mainly made up of US brands, although the presence of two Chinese brands (ICBC bank and the technology/media company TikTok) and one Korean brand (Samsung) stands out.