A brand's value is one of a company's most important assets. In some cases, its value exceeds the GDP of entire countries. Which brand is the most valuable in the world?

ANSWER

Amazon. The brand value of the U.S. e-commerce giant stands at US$299,300 million (Chile’s GDP was US$301,448 million in 2022), followed by Apple (US$297,500 million) and Google (US$281,400 million). The top 10 in the ranking consists primarily of U.S. brands, although two Chinese brands (ICBC Bank and the tech/media company TikTok) and one Korean brand (Samsung) stand out.