Tesla did it again. Sales of the largest electric vehicle (EV) manufacturer in the fourth quarter of 2021 totaled 308,600 units, well above market projections of 263,000 units. Despite the irruption of many traditional vehicle manufacturers into the EV market-such as VW, Ford, GM or Toyota-Tesla clearly remains the leader.

As many market analysts point out, Tesla is synonymous with EVs. It is the only type of vehicle it manufactures and has been doing so for 10 years. So when car leasing company Hetz decided to order 100,000 EVs for its fleet, it did so with Tesla.

The crux of the matter is that the EV market is just in its infancy and has a bright future ahead of it (in one extreme example, 65% of new vehicle sales in Norway last year were EVs). And here, say marketing experts, the phenomenon is like Apple with smartphones. It was the first, it's the trendsetter, and it's the one that remains synonymous with smartphones.