In Santiago, today we see greater urban density, internal and foreign migration, and changes in lifestyles, which has generated a growing demand for rental housing, particularly in multifamily formats (professionalized rental).
Although the evolution of this new industry may seem utopian and distant, the truth is that there are already prototype developments and studies that point to the impact it could have on different areas of the economy.
Digital tools are redefining lead acquisition and conversion in commercial real estate. The most effective strategies integrate immersive experiences, personalization and predictive analytics.