Taylor Swift embodies one of the biggest musical phenomena of recent years, with nine songs that have topped the Billboard chart and 42 songs that have made the top 10. But the popular 33-year-old singer is also part of an economic phenomenon. In connection with her successful Eras Tour, the Philadelphia Federal Reserve drew attention in the middle of this year to its effect on the Philadelphia economy: at MayThe highest revenues in the hotel sector since the pandemic were recorded in May, coinciding with the artist's tour.

In late September, her attendance at two NFL soccer games (NFL, the most popular sport in the United States and the league with the highest attendance per game of any official sport in the world) to see Travis Kelce, star of the Kansas City Chiefs and alleged partner of the singer, has generated an earthquake in the sport. Kelce's jersey sales skyrocketed 400% and ticket prices for the second game increased 173% within 24 hours of his appearance in the first game. So much momentum that the NFL changed the description on its X/Twitter account to "NFL (Taylor's version)."

The Taylor Swift phenomenon highlights the weight that the so-called orange economy can have. According to Bloomberg Economics, concerts by Swift, Beyoncé and the release of the Barbie and Oppenheimer movies would have injected US$8.5 billion into the U.S. economy in the second quarter of the year, with real annualized growth between July and September of 0.7% in U.S. personal consumption and 0.7% in U.S. personal consumption. in the second quarter of the year, with real annualized growth between July and September of 0.7% in U.S. personal consumption and 0.5% in GDP.