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The figure of the female investor is becoming increasingly prominent, and Latin America is no stranger to this transformation. According to a recent recent report by McKinsey & Companythe sustained growth of female participation in the financial world is reshaping the way wealth is built and managed, driving profound change in the industry.
Globally, women already control nearly one-third of the world's one-third of financial wealth (about $110 trillion). And while they have historically been underrepresented in investment decisions, that gap is closing fast. By 2030, they are projected to control the majority of financial assets in developed economies. majority of financial assets in developed economieslargely because of generational transfer and growing economic autonomy.
At Chilethe evolution is clear. Women now account for 41% of 41% of the Voluntary Pension Savings (APV) accounts, according to Ciedess data.according to Ciedess data, which implies a sustained advance from 32% in 2010. In mutual funds associated to APV, their participation even reaches 49%. 49%. And although there is still a gap in the amounts contributed -men triple the monthly volume of contributions-, the trend is positive and growing.
There is also a significant increase in The female participation in real estate and digital investments is also increasing significantly.. In the property market, the proportion of women investors has risen from 20% to 50% in just six years went from 20% to 50% in just six yearsaccording to an analysis published in 2023 by the consulting firm Unholster. And in fintech platforms such as Fraccional.cl, women users doubled in less than a year, reaching a 30% of the total number of investorsespecially in the 26-36 age range.
The McKinsey report also highlights that women investors tend to have a more comprehensive a more holistic approachapproach, valuing not only profitability, but also transparency, social impact and long-term planning. transparency, social impact and long-term planning.. This shift in priorities poses a direct challenge to the financial industry, which has historically been designed around a traditional male profile.
In fact, more than 70% of women globally change financial advisors after becoming widowed or divorced, highlighting a persistent disconnect between the supply of financial services and the real needs of this segment.This highlights a persistent disconnect between the supply of financial services and the real needs of this segment.
The conclusion is clear: women's wealth growth is already a reality in Latin America.and the institutions that manage to understand the motivations and expectations of this new generation of investors will have a significant competitive advantage. Adapting to this change is not a trend: it is a strategic necessity.
Review the full report here.
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