Tesla has been making headlines in recent weeks for a number of reasons, from the announcement of the construction of a mega-plant to manufacture vehicles in Mexico to the reduction in the price of some of its models in the U.S., as well as visits to Chilean authorities to indicate its interest in working on the development of the lithium industry in the country. visits to Chilean authorities to indicate their interest in working on the development of the lithium industry in the country.

But Elon Musk's flagship firm is not the only one moving into the electric vehicle (EV) market. Tesla will face a formidable competitor in the highest segment of this market: Ferrari.

Benedetto Vigna, CEO of the storied Italian carmaker, told Bloomberg in a recent interview that it will have its first electric vehicle ready in 2025.. It will be an interesting competition in the future. His challenge, Vigna noted in the interview, is to design an EV that delivers excitement to the driver.

In the stock market world, Ferrari is winning the race against Tesla. The strength of demand for its high-end cars and the brand's strength in an expanding luxury goods market has driven its share price up 61% from the floor it reached in June last year. Tesla's share price, while up in recent weeks, is 51% below its June 2022 price.

Ferrari has already taken its first steps in the EV world. Last year, 22% of its sales corresponded to hybrid models and it will build a battery factory in northern Italy.