Tesla has been in the media headlines in recent weeks for several reasons, from the announcement of the construction of a mega-plant to manufacture vehicles in Mexico to the price reduction of some of its models in the US, as well as visits to Chilean authorities to express its interest in working on the development of the lithium industry in the country.

But Elon Musk's flagship company is not the only one operating in the electric vehicle (EV) market. Tesla will face a formidable competitor in the highest segment of this market: Ferrari.

Benedetto Vigna, CEO of the historic Italian company, told Bloomberg in a recent interview that its first electric vehicle will be ready in 2025. It will be an interesting competition in the future. His challenge, Vigna noted in the interview, is to design an EV that delivers excitement to the driver.

In the stock market, Ferrari is beating Tesla in the race. Strong demand for its high-end cars and the strength of its brand in an expanding luxury goods market have pushed its share price up 61% from its low in June last year. Tesla's share price, although it has risen in recent weeks, is 51% below its price in June 2022.

Ferrari has already taken its first steps into the EV world. Last year, 22% of its sales were hybrid models, and it will build a battery factory in northern Italy.