In Mexico, impact investing is already a significant market, though still small. According to the ANDE report, there are between US$1.7 billion and US$2.2 billion in assets under management (AUM) and 130 identified players operating in this segment. Globally, GIIN estimates US$1.571 trillion in assets of this type, with a compound growth rate of 21% since 2019. 

The sectors that attract the most impact investment in Mexico are: 

By 2030, the sectors with the greatest potential in the country are expected to be: 

• The care economy: Today it accounts for only 0.7% of investment, but it could rise to 5%–7% of capital due to population aging, home care, early childhood, and preventive health. 
• Climate solutions: regenerative agriculture, circular economy, community energy, water, and waste. Mexico has the opportunity to attract more international climate funds if it structures fundable projects. 
• Sustainable Agriculture and Rural Development tech: will remain a priority, shifting toward precision, digitized value chains, and regenerative models.
• Health and HealthTech: telemedicine, access to medications, prevention, and accessible services where the public system does not meet the full demand.
• Affordable housing and sustainable construction: currently underserved—accounting for only 1.4% of investment—but the housing shortage presents a significant opportunity for structured financing.
• Financial inclusion, microfinance, and impact fintech impact: Mexico already has a solid foundation in microfinance and inclusive services, which are key to scaling solutions to reach the unbanked. 

Financial inclusion: the most cross-cutting issue 

Financial inclusion will likely be one of the most important pillars of this type of investment in Mexico by 2030, both for individuals and for MSMEs. This is not only for social reasons, but also because there is a huge, still-unaddressed market gap. 

In this context, the initiative aims to provide individuals and businesses with affordable and sustainable access to credit, savings, insurance, digital payments, credit histories, and financial information—particularly for historically underserved sectors. Investors seek financial returns, but also impact metrics such as financial inclusion, reduction of informality, income growth, employment, and economic resilience, as well as the inclusion of women and rural areas. 

Why is Mexico such a great opportunity? 

The country has one of the largest financial gaps in the OECD. According to the National Survey on Financial Inclusion (ENIF) and the World Bank, approximately 49% of adults still do not have a formal bank account or engage in extensive financial activities. Much of the country continues to operate on a cash basis, and the penetration of formal credit is low —especially among women and in rural areas— and a significant proportion of the workforce remains in the informal sector. 

MSMEs likely offer the greatest opportunity to make an impact: they account for 99% of all businesses and generate more than 70% of employment, yet they face enormous barriers to accessing financing. The gap for this segment is estimated at tens of billions of dollars. Many businesses lack a credit history and operate informally, which prevents them from accessing traditional credit and increases their financial costs. This positions Mexico as an attractive market for fintech that use technology to build alternative and more efficient credit analysis. 

If the country manages to accelerate its digital transformation alongside regulatory improvements —particularly in open finance— it could establish itself as one of the leading impact investment markets in Latin America. In that scenario, financial inclusion will be the most scalable sector and the one with the greatest capacity to combine returns with measurable social impact. 

Cristián Rodríguez

Country Head Mexico