The conversation about artificial intelligence often focuses on young people, digital workers, and younger generations. However, a recent study by EY shows that older adults are also incorporating AI into their daily lives, challenging the notion that technology adoption is exclusively a generational phenomenon.  

The report—conducted in partnership with Microsoft, OpenAI, OATS, and Kite Insights—surveyed more than 2,500 people aged 60 to 85 in 16 countries. The main finding is that adoption is more widespread than expected, though it is marked by significant differences in familiarity, access, and trust. 

Currently, only 24% of respondents say they feel “very” or “quite” familiar with AI. However, many are already using AI-based tools without explicitly recognizing them as such, particularly in search engines, banking apps, customer service platforms, and digital recommendations. 

More interest than expected 

One of the most significant findings is that there is interest. The study shows that a significant proportion of older adults are actively learning about AI, while only a minority say they have no interest at all.  

The motivations are varied: improving health, staying connected, accessing information, managing finances, or simply making everyday tasks easier. In India, for example, some participants associated AI with the possibility of leading a “healthier, more prosperous, and wiser” life.  

Furthermore, employment remains a key factor in adoption. Older adults who are still working use AI approximately three times more than those who are retired, confirming that the workplace remains one of the main drivers of digital literacy.  

Between enthusiasm and caution 

Older generations' relationship with AI is characterized by a mix of interest and skepticism. The study highlights that eight out of ten participants acknowledge that AI-generated content is not always accurate, reflecting a significant level of critical thinking.  

At the same time, significant concerns remain regarding privacy, fraud, the loss of human interaction, and the lack of regulation. Other complementary studies show that many older adults view AI as a useful tool, but also as potentially intrusive or difficult to understand. 

The main obstacle does not seem to be a lack of interest, but rather the lack of accessible training and tools designed with this age group’s needs in mind. 

An economic and social opportunity 

The broader context of this analysis is more extensive. The population aged 65 and older continues to grow worldwide, and excluding them from the digital transformation could widen social and economic gaps.  

For this reason, EY argues that the challenge is no longer just technological, but also one of inclusion. Companies that develop simpler, more transparent products tailored to older users could tap into a significant market, particularly in areas such as healthcare, financial well-being, and personalized assistance. 

Ultimately, the adoption of AI among older generations reflects a more profound shift: artificial intelligence is evolving from a niche technology into a cross-cutting infrastructure of everyday life. And in this context, digital inclusion will be just as important as innovation itself. 

Fynsa 

Source: EY