In November 2020, Brazil's Central Bank launched a digital payment system called Pix. Two years later, the system has 135 million registered users, accumulates US$200 billion in transactions and is being analyzed by other countries, such as Colombia and Peru.

The system allows instant payments between individuals, companies and government agencies. To make a payment, it is necessary to have an alias or password of the receiver which, in the case of individuals, can be some personal information, such as their email address or telephone number, or a QR code.. It has become so popular that pix has become a verb to signal a payment or transfer and has also given the name to a song sertanejathe most widespread musical genre in Brazil.

What are the reasons for this success? First of all, that it is a free and easy-to-use system. free and easy to use.. The Central Bank also gave it important support by making its use mandatory for several institutions and took a central role in the implementation process.

Pix is also emerging as an opportunity for Fintech companies, which, in addition to being able to participate in the system, can create specific applications to promote its use.. It was precisely the Colombian Fintech Association that approached the monetary authorities of Colombia and Brazil as a first step towards the adoption of Pix in the Andean country.