Artificial intelligence (AI) is one of the areas that has shown the greatest resilience in the technology sector. In the first 11 months of 2022, venture capital firms have allocated US$67,000 million to investments in AI-related companies, according to Pitchbook. In addition, over the past twelve months, large companies listed on the S&P 500 have acquired 52 AI startups. Between August and November, these same companies posted more than 7,000 job listings for experts in AI and machine learning—ten times more than those posted in the first quarter of 2020.

These figures are consistent with McKinsey’s latest survey on the state of artificial intelligence in 2022, which notes, among other findings, that the adoption of AI in corporations has more than doubled since 2017, with half of respondents saying their organizations have adopted AI solutions in at least one function.

In which areas are you implementing AI solutions? Mainly in robotic process automation, computer vision, natural language understanding, conversational interfaces, and deep learning. And for what purposes? Mainly for optimizing operational services, creating new AI-based products, customer service analytics, customer segmentation, and customer acquisition/lead generation.

Technology companies, of course, were the first to adopt AI, and many of its applications have reached customers. AI is what helps Amazon manage its supply chain and operate its robots in its warehouses today; it’s what enables Siri to function as a personal assistant; and it’s what has allowed Google to optimize its advertising services. Large companies have also begun offering AI-based solutions to their cloud service customers. According to The Economist, Microsoft’s revenue from machine learning services has doubled year-over-year in each of the last four quarters.

The trend is far from over, experts say. There will be a growing supply of services such as the creation of new content—ranging from illustrations to marketing copy—or the development of computer program code.